Page rank or “PageRank” can be something of a mystery to most of us but why and how do we achieve it? Not every website has a PageRank but why is that? And why should it be given as “PageRank” and not “page rank”?

Well, let’s take the last question first. It’s called “Pagerank” not because it has to do with web pages but because the concept was invented by a person named Page. In fact, he is Lawrence E Page who was born in Lansing, Michigan in 1973 and just happens to be one of the clever co-founders of Google.

So, now let’s take the second question, working back through my initial paragraph. Working backwards is all right. We’ll still get back to the point, eventually. The short answer, though one we shall be looking at in greater detail in a later article in this series of articles about PageRank is that they haven’t done sufficient work to deserve it. 

Right, let’s go back to the starter question. Why do you need it? A lot of very experienced people will tell you that it doesn’t really matter and that is almost certainly true for the less competitive keywords and phrases.

However, if you’re working in a more highly embattled area, PageRank is of much more importance and that will also be discussed in a later article. The most important thing essentially, is how to get a high PageRank working on a scale from one to ten where ten is almost impossible, unless you happen to be Google. A PageRank of five is considered to be a pretty good rank for your average webmaster and therefore, a worthwhile target. We shall be looking in later articles in the series at how to get to PageRank 5 in just 90 days. 

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